FAQS
Questions we often hear
Straight answers about AI visibility, our audits, packages and how we work.
01
AI visibility basics
What it is, and why it matters now.
What is AI visibility?
How often, and how well, your company appears in answers from AI tools such as ChatGPT, Gemini and Claude. It covers whether you are mentioned, how you are described and which sources the engines rely on when they talk about you.
How is GEO different from SEO?
SEO helps a page rank in a list of search results. Generative engine optimisation, or GEO, helps your company appear inside the answer itself. AI engines lean on credible, independent sources, so earned media and clear expert content matter more than keywords.
Why does earned media matter for AI visibility?
AI engines build their answers from sources they trust. Coverage in respected, independent outlets is one of the strongest signals that your company is a credible voice on a topic.
Which AI engines do you track?
ChatGPT, Gemini and Claude as standard. We test the real questions your buyers ask and report how each engine answers, who it cites and how that changes month to month.
02
Audits and reports
What you receive, and when.
What is included in the free AI visibility audit?
Where your company appears in AI answers to your buyers’ questions
Which competitors are named instead of you
Which outlets and sources the engines trust in your sector
Three practical priorities to improve your visibility
How does the audit work?
You tell us about your company, your market and the questions your buyers ask. We test those questions across ChatGPT, Gemini and Claude, then share a short summary and a call to walk you through our recommendations. It is free and there is no obligation.
What do the monthly reports include?
Each report shows how often you appear in AI answers, your share of voice and sentiment against competitors, which sources the engines draw on and three clear priorities for the month ahead. Professional and Executive clients also get a deeper citation analysis.
Do clients get a dashboard?
Yes. Every package includes access to the PR Topics client dashboard, where you can see your reports and track progress over time.
How quickly will we see results?
You get a clear baseline in the first month. Changes in how AI engines describe you build over several months, as new coverage and content are published and picked up.
03
Packages and pricing
Simple packages, no long-term contracts.
How much does PR Topics cost?
Essential starts from $499 / €449 per month, Professional from $1,499 / €1,299 and Executive from $3,499 / €2,999. Prices exclude VAT where it applies. Final pricing depends on the number of markets, competitors and topics we track. Compare the packages.
Do you have long-term contracts?
No. There are no long-term contracts. Many clients start with a free audit, then choose the package that suits them.
Can we change packages later?
Yes. You can move between packages as your needs change.
Do you offer a one-off audit?
Yes. As well as the free audit, we offer a one-off AI visibility audit for companies that want a fuller snapshot before committing.
04
Working with PR Topics
How we fit with your team.
Do we need an in-house PR team?
No. We can act as your PR and AI visibility function from day one, or work alongside your existing team or agency and add the specialist measurement and strategy.
Which sectors and markets do you work with?
We work with companies and organisations in any sector, across Ireland, the UK, Europe and North America. That includes fast-growing businesses, public bodies, charities and membership organisations.
How do PR Topics and Kiely PR fit together?
PR Topics is the dedicated AI visibility consultancy of Kiely PR, a strategic PR and communications firm. PR Topics focuses on measuring and improving how AI engines describe you, backed by specialist experience in PR, journalism, research and public affairs.
Still have a question?
Book a free 30-minute call, or start with a free AI visibility audit.