Helping companies own their topics in AI answers.
PR Topics is a specialist consultancy for the age of AI search. We help companies understand how they appear in ChatGPT, Gemini and Claude, and we build the earned and owned media that puts them at the centre of the answers their buyers see.
Buyers have changed how they research
Before they speak to a supplier, more and more buyers ask an AI tool for advice. They ask who leads a market, how others solved a problem and which companies they can trust.
Most brands have no idea what those tools say about them. Few are measuring it, and fewer still know how to change it.
We started PR Topics to close that gap. Our view is simple. AI models draw heavily on credible, independent sources, so PR belongs at the heart of AI visibility. It's no longer only about search rankings.
Own a topic, not a score
Most AI visibility services give you a score. We help you own a topic.
We build every programme around pillar topics and sub-topics. A pillar topic is the broad territory you want to be known for. Sub-topics are the specific problems, outcomes and questions beneath it. Each article, case study and media placement adds weight to a sub-topic, and together they build lasting authority on the pillar.
One-off coverage fades. A connected body of work on a clear topic keeps growing in value.
People and technology, working together
PR Topics combines senior PR and journalism experience with structured AI visibility tracking. Our team knows how newsrooms work, what makes a story credible and how reputations are built over time. Our tracking shows exactly how that work changes what ChatGPT, Gemini and Claude say about you.
What guides us
Evidence first. Every recommendation is grounded in what the AI engines actually return.
Earned credibility. We focus on the independent sources AI engines trust most.
Plain English. Reports you can act on and share with your board.
Long-term value. We build authority that compounds, not campaigns that fade.
PR Topics by Kiely PR
PR Topics is the AI visibility consultancy from Kiely PR, a B2B public relations consultancy whose founder brings 20 years of experience across PR, communications and business journalism. We work with purpose-driven organisations in govtech, HR tech, greentech, construction and healthcare across Ireland, the UK, Europe and North America.
Let’s find out what AI says about you
Book a free 30-minute call and we will test real buyer questions live.