Research and Insight
Original research gives your organisation something new to say, and gives journalists, policymakers and AI engines a reason to cite you.
Give your organisation something new to say
Original research is one of the most powerful tools in communications. It gives journalists a fresh story, gives policymakers evidence and gives AI engines authoritative material to cite.
PR Topics designs and delivers research that helps organisations understand their audiences and lead the conversation on the topics that matter to them.
What we do.
Public opinion research. We work with established polling partners to run national and sector surveys. The findings reveal what people think, how attitudes are shifting and where your organisation can add value.
Stakeholder research. Through interviews and focus groups, we capture the views of customers, partners, employees and policymakers. This helps you engage each group with more clarity and confidence.
Topic and media analysis. We map the conversation around your pillar topic across news, trade and social media. You see who is shaping the debate today and where the openings are.
AI visibility research. We test how ChatGPT, Gemini and Claude answer the questions your audiences ask. You learn which sources they trust, where your organisation appears and what it would take to lead.
Who we work with
We support companies, public bodies, membership organisations and not-for-profits across Ireland, the UK, Europe and North America. Some have no communications team. Others have strong in-house teams that want specialist support.
Have a question your sector needs answered?
Tell us what you want to understand. We will suggest the right research approach and how to turn the findings into coverage and AI visibility.