Own your topic in the answers AI gives your buyers
PR Topics helps companies see how they appear in ChatGPT, Gemini and Claude, then builds the earned and owned media that puts them at the centre of the answers. We work alongside your existing PR team, or build the function from scratch.
Buyers now ask AI before they ask you
Before a buyer speaks to a supplier, they increasingly ask an AI tool who leads the market, how others solved the problem and which companies they can trust. The answer shapes the shortlist.
AI engines favour credible sources
They draw heavily on independent coverage, trusted publications and clear expert content. That puts PR at the heart of AI visibility.
Most brands are not measuring it
Few companies know what these tools say about them, and fewer still know how to change it. That gap is your opportunity.
See how your brand shows up in AI right now
Most companies have no idea what AI engines say about them. We measure it, explain it and help you change it.
Visibility monitoring
We track how often you are mentioned, recommended and cited across ChatGPT, Gemini and Claude, and how you compare with competitors.
Source and citation analysis
We identify the journalists, outlets and websites AI engines rely on in your sector, so every pitch and piece of content counts.
Monthly reporting
Plain-English findings each month, with the three actions most likely to move your visibility.
Own a topic, not a headline
Most AI visibility services give you a score. We help you own a topic.
Every programme is built around a pillar topic, the broad territory you want to be known for, and the sub-topics beneath it. Each article, case study and media placement adds weight to a sub-topic. Together they build lasting authority that AI engines recognise and repeat.
One-off coverage fades. A connected body of work on a clear topic keeps growing in value.
Pillar topic
The territory you want to lead, for example public sector digital services or sustainable construction.
Sub-topics
The specific problems your buyers need solved
The outcomes they care about
The questions they ask AI engines every day
Who we help
Companies without a PR team
You know AI search matters but have nobody to own it. We become your PR and AI visibility function, from the first audit to coverage in the outlets that count.
Teams that already have PR support
Your in-house team or agency is doing good work. We add specialist AI visibility measurement and strategy, so their effort shows up in the answers buyers see.
Simple packages, from $499 per month
Start with clear measurement and add strategy and delivery as you grow.
Essential
From $499 per month
Audit, monthly tracking and a clear report on how AI engines see you.
Professional
From $1,499 per month
Adds pillar topic strategy, citation analysis and monthly recommendations.
Executive
From $3,499 per month
A dedicated team delivering earned media, content and stakeholder engagement.
Find out what AI says about you
Book a free 30-minute call. We will test real buyer questions live and show you where you stand.